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Exmouth Community College

Exmouth Community CollegeAcademy Trust

Travel & Tourism

Curriculum Intent for Tourism at ECC

ECC students join the college from a large number of feeder primary schools and frequently join from outside the area. As such, they can have a variety of prior experiences of Tourism from life experiences, trips and visits. Exmouth and Devon as a whole are key tourism locations within the UK. Many students or their families have direct experience of working in the Leisure & tourism industry in some form from part time to full time jobs. The Tourism department seeks to reinforce and then build upon that prior Tourism knowledge and understanding in order to further develop students’ appreciation and understanding of the unique social, economic and environmental context of Exmouth, as well as of the wider world. The Tourism department will offer an experience of Tourism which is appropriate over a variety of scales, but also will be relevant to the ever changing events that take place in the world around us.

By the end of their Tourism course all students should have learned to “think like a tourism student” in order to continue to learn about, understand and make good decisions in the future.

Learning Tourism at ECC will change the way that students look at the world. It will help them to:

Unit 1 UK Tourism Product.

· Gain important factual knowledge about the UK tourism product. Including natural landscapes, coastal resorts and cities.

· Understand the appeal of the UK tourist destinations and how they are marketed.

· Be able to describe and explain the dynamic and changing UK tourism industry, which constantly adapts to new situations.

· Understand the range of employment opportunities in the UK tourism industry.

· Be able to describe the skills, qualities and qualifications required to work in the industry.

Unit 2 Worldwide Tourism Destinations

· Be able to describe and explain the appeal of selected Worldwide Tourism Destinations including transport options and climate

· Be able to describe and explain the motivation of different types of customer to visit different destinations

· Be able to evaluate and assess marketing materials.

· Be able to prepare a marketing plan

· Be able to evaluate a marketing plan

Unit 3 The Dynamic Tourism Industry

· Be able to describe and explain aspects of the Dynamic Tourism Industry including:-

-external pressures e.g. terrorism, economic downturns, extreme weather, climate change

-changing needs fashions and expectations of customers

-explain strategies used to manage attractions

-evaluate how the tourism industry has responded to climate change

-describe issues facing global tourism industry

Unit 4 Event and Itinerary Planning

Be able to describe and explain aspects of Event and Itinerary Planning including:-

-business planning elements of events

-analysis of data, trends, customer demographics, customer origins, regional patterns, economic value

-objectives of tours – financial, customer expectations and education

-prepare a UK tour itinerary for a target audience

-be able to justify your UK tour itinerary in terms of purpose, timescales, geographic area, transport, legal, budget, admin, attractions and activities.

-Go beyond the basic curriculum by considering sustainable solutions to tourism and global problems in order to consider the best ways to make students’ world the best place it can possibly be


In doing so, learning Tourism at ECC will:

· Prepare students for their learning in the future (both in school and in later life)

· Help students to develop a range of skills useful in all of their studies and future employment including:-

- Literacy and numeracy

- Digital literacy

- Critical thinking and problem, solving

- Planning and organisation

- Creativity and innovation

- Personal effectiveness.

· Encourage students and equip them with the ability to always take an active interest in the world around them


Every section of the course will give students the opportunity to:

· Develop new locational knowledge of different places and attractions in the world at a range of scales

· Develop new knowledge and understanding of the importance of the tourism industry and an awareness of the need for economic growth with respect for the environment and host community.

· Develop the “powerful knowledge” and skills needed to think and understand the tourism



A rationale for the sequencing within and between years

· Sequencing follows the accepted exam board recommendation with unit 1(exam) and unit 2 (controlled assessment) taught in year 12. Units 3 (exam) and 4 (controlled assessment) are taught in year 13. All assessment is submitted or completed in year 13.There is a 50:50 weighting for the exam and controlled assessment units.

· Throughout there will be opportunities to develop propositional (core) knowledge of locations and case studies and understanding of the interactions between people and their environment

· In each Learning Objective there will be opportunities to build upon prior knowledge (see Curriculum Overview)and to prepare for future learning

· Each Learning Objective starts with Assessment Criteria. Teacher’s develop a series of synoptic questions as means to create a sense of purpose, to stimulate discussion and to offer an opportunity to formatively assess prior knowledge or any misconceptions at the start of a course. A student completed Glossary is available for each unit. A key subject resource provides the key information required for learning (we are fully aware of cognitive load implications). Students prepare Knowledge Organisers as pre learning tasks. This allows students and parents to gain an understanding of the content to follow and these can be reviewed at the end of a theme.

· In each Learning Objective there will be progressively more challenging opportunities to develop the procedural knowledge required to access complex information including accessing text, images, clips, maps, number and graphic information. Opportunities for accessing Cultural Capital are provided and updated weekly to reflect the dynamic nature of tourism. Links and contacts have been established with local tourism organisations to add a vocational context to the course.

· In each year there will be the opportunity for students to develop their own independent research and enquiry skills. Essential for the case studies for both the exam and controlled assessment units.