OCR Cambridge Nationals in Enterprise and Marketing
All students will study three mandatory topics as follows:
1. R064 Enterprise and marketing concepts – Theory The first topic is theory based and underpins the wider learning in this qualification. Learners will develop essential knowledge and understanding of enterprise and marketing concepts, and the different functions of a business, which will be assessed through exam and then applied to their coursework in the other units within the qualification.
Learners will understand the main activities that will need to happen to support a business, and what the key factors are to consider when starting up a business.
2. R065 Design a business proposal – Coursework In the second topic, learners will develop the skills to design a business plan through independent essay writing following tasks to meet a specific business challenge scenario. They will create a customer profile for their product, complete and analyse market research to help them generate their product design ideas, and use financial calculations to propose a pricing strategy and determine the viability of their product proposal.
3. R066 Market and pitch a business proposal – Coursework In the third topic, learners will develop the skills to create a brand identity and promotional plan for their specific business product proposal developed in the second topic. They will develop presentation skills in order to pitch their business plan to an external audience. Finally, they will reflect on their pitching skills and business proposal using their learning, self-assessment and feedback gathered.
Breakdown of qualification:
Enterprise and marketing concepts Written paper OCR-set and marked 1 hour and 30 minutes – 80 marks Part A – comprising of 16 multiple choice questions Part B – comprising of short answer questions and three extended response questions. The exam is normally taken at the end of Year 10. Hours spent on unit: 60
Design a business proposal The centre-assessed tasks will be practical and independent writing tasks in the context of an OCR-set assignment. Hours spent on unit: 30
Market and pitch a business proposal The centre-assessed tasks will be practical and independent writing tasks in the context of an OCR-set assignment. Hours spent on unit: 30
Students have two opportunities to take the assessment and are allowed to keep the best grade they produce.
All results are awarded on the following scale: (GCSE equivalent grades in brackets)
LEVEL 1 Distinction at Level 1 (3) Merit at Level 1 (2) Pass at Level 1 (1)
LEVEL 2 Distinction* at Level 2 (8.5) Distinction at Level 2 (7) Merit at Level 2 (5.5) Pass at Level 2 (4)